DIY activism is a growing new trend in the UK and throughout the world as more and more people are seeing the effects big corporations and governments are having on our environment. While damaging the environment does mean big profits for corporate officials and government heads, it just means less environmental resources for us all and those who are not profiting from it are fighting back.
Creating an environmental rescue campaign is quite possibly the best thing you can do for our planet because it will have a real impact and it can bring more awareness to your cause. But how do you get started? Just how can the everyday person start an environmental rescue campaign? Let’s take a look:
Decide on your cause - you should figure out which environmental issue is most important to you. It could be something that affects your neighbourhood, or something that you have always been passionate about. Whatever you choose, be specific as this will generate more support and you can do the most good.
Get informed - you want to sound informed about your cause. That way, when you are asked about it by the media, social media followers and others, you will seem like an authority. Real knowledge about your cause will ensure success and make your environmental rescue campaignmore effective at reaching its goal.
Create your platform - whether you want to be local, online or around the world, creating an effective platform for your Environmental Rescue Campaignwill help you build an audience of followers. Those followers can spread your message much farther than if you were to do it yourself. An online platformwill work for your cause 24/7 365 days per year, so it is a good place to start.
Get people to pay attention - one of the most important aspects of your environmental rescue campaign is getting people to pay attention to what you have to say. After all, if nobody listens, you might not be able to achieve your goal. The more people that listen to and actually hear your message, the more successful your campaign will be. Create a slogan that is catchy and relatable, then start working on media material. This can include blog articles, social media posts and press releases. Think of it as an advertising platform and you are trying to gain more customers. Except in your case, the ‘customers’ are supporters of your cause.
Get the word out - once you have your media/marketing material, begin posting it on your website, social media, websites and social media pages related to your cause and anywhere you think your voice will be heard by someone who cares. This is another way to gain corporate support as companies know that attaching themselves to environmental rescue campaigns is good business.
To learn more about starting an environmental rescue campaign or how recycling your clothes using 1step2be’s innovative clothing monetisation process can help save the planet, contact 1step2be today!
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